Our team was honored to be invited by the Mayor’s Office and the Grand Central Market to design a fitting commemoration for Jonathan Gold.
For Angelenos, the sidewalk is our piazza and food trucks and street vendors are our four-star Michelin restaurants. This often-overlooked terrority is made vibrant and alive by the entrepreneurs, cultural producers, and culinary experts that Jonathan Gold highlighted for all of us.
The new bronze plaque inside Grand Central Market reflects Gold’s playful and celebratory description of food.
We borrowed from the stylistic language of macaronic art to decorate the plaque, featuring some of his favorite foods.
The light pole medallions feature Gold’s well-known profile and honor his much-beloved status in the city. We were excited to partner with the, who painted the poles gold and installed these medallions in just two weeks.
Project Partners: Bureau of Street Lighting.